Hey all! You want toys CHEAP!?!??!?
Category Archives: marketing
It’s been a while.
Yeah, I’m doin’ good. You?
I totally wrote that Signal-Above-The-Noise post months ago and then totally fell off the face of the earth. Stopped really participating on social media all together, with the exception of stuff I needed to do for Panda Mony Toy Brands, and even then I let our social media manager handle 99% of that. I just need to do approvals and then check the analytics every week. It is, by far, my favorite way to interact with social media at the moment (also, if you’re enjoying anything posted on my Instagram lately thank Rene, she has been on it posting for herself, Arlo and me and doing a hell of a job).
But something has happened, something I did not expect – my website traffic is starting to grow. A lot. Not sure why, but if people are coming then I need to have more than an old post here for them to visit. I mean, it’s the neighborly thing to do. You come visit I should at least produce some new content. And what better way to start than by telling you about HOW AWESOME ALTER NATION IS DOING RIGHT NOW?!?!??!?!??!?!?
We have been nominated for Action Figure Toy of the Year at the prestigious Toy Association Toy of the Year Awards! From their website:
Known as the “Oscars” of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.From toyassociation.org
You can help! Consumers are invited to participate and vote for their favorite toys HERE.
There’s a lot to catch you up on, so I’ll be writing more soon and trying to publish more often. In the meantime you can check out more about Alter Nation here.
There has been SO MUCH going on with Alter Nation the last month.
Well, longer than that, but this last month has been especially busy.
First of all, the toys have actually landed on U.S. shores! This means that toys are actually shipping to stores where you can buy them! That said you can still order them to come directly to your home HERE!
Also the first webisode has been released! It features lots of cool people, including Rene and myself. You can see the first episode here:
And you can subscribe to the Alter Nation channel to see new episodes as they are released HERE! New episodes release every Wednesday.
I’ll do better about keeping this blog updated. As if this wasn’t enough, there’s all kinds of cool stuff happening right now.
See you soon!
Back when I first started Actor 101 I posted an article about basic marketing for the actor. In fact it was called…
It is really basic, truly a 101 as far as marketing goes. If you are just getting started with how to market yourself in the entertainment industry I highly suggest giving that post a look before you continue with this post.
I was a guest speaker at a friends acting class the other night and we did a short Q&A about the changes in the industry and ways that an actor, especially a new actor, can market themselves. The conversation started with social media, websites, and online presence in general. Everybody had the accounts they need, but when it came to content it was all blank stares and mouths agape. That was a pretty big clue that it might be a good idea to cover some best practices specific to the new actor. The things I talk about in this article are best practices, which is to say that, all things being equal, these are things everyone should be doing. That being said all things are not equal so use what works for you.
- Don’t Post Just To Post: Let’s start with a biggie – NO POST SPAM! Some people, especially when they are starting out, will post non-stop to their social media. This is how we get things like pictures of food and the “I’m bored, talk to me” posts. These posts are the kinds of things that get made fun of and do not help your social media presence at all. As an actor or other creative storyteller your goal is to connect with an audience through the telling of a story and a good story has a point which is why it’s worth telling. That’s how you should think of your marketing posts, they need to have a point. It could be as on the nose as “I have a new video up!” or as open as “Does anyone ever feel like Meisner technique makes them feel too vulnerable?” but it should be relevant and poignant to your intended audience. So if you go a day or two or a week without posting anything don’t panic. Likewise if you have a bunch to say that’s OK too, but you may want to consider scheduling some of those posts to spread the wealth.
- Let Technology Help You: While I’m thinking about scheduling, there is some great technology out there to help you schedule where and what you posts to different social media sites. While most social networks have good cross posting abilities, you may not want to same message going out across all of your platforms. What you post to your private Facebook page may be very different than what you post on your LinkedIn page. Here are two solutions that I like. I have no affiliation with either of these companies, they just happen to be solutions I have used and like and they work well for entertainment professionals. Remember that regular posting helps build an audience.
- Hootsuite: This is a personal favorite and the solution that I use daily. While they really push the idea of signing up for their paid services, most folks doing DIY social marketing will only need their free service. It allows you to set-up for five social networks and those can be changed at any time. My favorite part about Hootsuite is that you can either schedule your posts manually or allow it to auto schedule. I use the auto schedule option the most and it has increased my audience engagement dramatically. They also have a web extension call Hootlet that allows you to broadcast web content across your networks as you find it with the click of a button. They’ve recently added a YouTube feature that, admittedly, I haven’t played with yet but that addition is another reason why my gut instinct is to recommend this platform. There is also an easy to use smart phone/tablet app.
- Buffer: I was first introduced to Buffer three years ago when a director at a touring show company we were working with showed it to me. The service has changed a bit since then and for the better. Buffer operates primarily as a web browser extension and app. With it you write a bunch of posts in advance and let the system space them out at appropriate times or time you select. Like Hootsuite they are looking for users to sign up for their paid service (their’s has the fun name “The Awesome Plan”) but their individual plan is still available. It covers Facebook, Twitter, LinkedIn, App.net, and Google+. It is a bit more structured about what social networks you can add and how many of each, but since most people only have one of each network I doubt you’ll miss any functionality.
- Share Your Personality: The mechanics of regular posting are fundamental, but just like we want our posts to have a point they should also share your personality with your audience. Social media is an electronic medium, but people don’t want to read posts from robots, they still prefer to talk to people (even if that means that sometimes there’s a computer screen between them). Identity is important, I mean you’re an actor after all, and if you’re using your social media to market yourself then you need people to get to know you. Define and refine your online voice. Unlike the financial advisors I speak to during the day, actors are allowed to have opinions no matter how unpopular. To be clear: this does not give you carte blanche to be an asshole but don’t be afraid to state your opinion. Did you recently discovered a film that you think people should see? Talk about it and why you liked it. Are you excited about The Razzie Awards? Name your picks! That being said, remember performer rule #1 – KNOW YOUR AUDIENCE! You want them to enjoy your posts and follow you, not turn on you. Ideally you’ll engage with a community that will interact with you which will increase your reach online and the farther you reach the better you’re doing.
- Interact: Just like you want to have people engaged with your posts, other people want you to engage with their posts too. Social media is “social” by definition and the only way a community works is if people participate. If you are a performer marketing yourself on social media then participation in the community is a requirement. Think of it as joining in the conversation at a party – it’s just that this party is, literally, hundreds of millions of active people large all the time and everyone has something to say. Remember the first rule, though, NO POST SPAM! Don’t interact with a post unless you have something to contribute. Always go for quality over quantity when it comes to engagement. Going back to our party metaphor, no one wants to be the guy that clears the area around the punch bowl with his bad Christopher Walken impression. If you’re going to say something make sure it’s worth saying.
- Make Sure Your Posts Benefit You: As an actor in this town, with all the changes that are happening to the business and with all of the competition, your primary goal is to use all of the tools at your disposal to benefit yourself. The goal of all the bullet points above are to get people to pay attention to what you have to say and, ideally, help you build a brand that might get your signal recognized above the noise. That means that you need to always remember the basics we discussed – know your audience, be relevant to your audience, and be conscience of how you are perceived in your chosen community.
Do you have thoughts on this list? Feel like I missed something? Let me know in the comments – engage in my community ;).
See you next time!
NEW LIFE PLAN!
THIS IS GOING TO BE THE YEAR THAT I DO IT BECAUSE IT’S JANUARY FIRST AND NOTHING CAN STOP ME!!!!!!!
I would be lying if I didn’t cop to having these feelings. Every January is the beginning of a new year, it feels like the slate gets wiped clean, and since most people have time off it is really easy to start new things or try to make new habits. This leads to gym memberships, hobbies, playing musical instruments, writing, the list goes on and on. Just last week I posted a half assed resolution post about getting re-focused (which I’m totally sticking to, by the way).
But here’s the problem, by March a lot of resolutions and plans all fall apart, or at least show signs of cracking. After I wrote that post about focus I started thinking about what that was going to mean for the rest of the year. 2015 is kinda’ spoken for as of now. Fun Size Horror 2015 is going into early prep, there are shows to do, and I’m mapping out my teaching/speaking schedule. That doesn’t even include any acting opportunities that may pop up. If I’m 100% honest with myself, that means that I have very little that I can safely commit to and the new year is just starting. First World problems for sure, but I’m the kind of guy who is going to be upset about having to say “no” even when it’s the responsible thing to do. So I had to take a pretty hard look at myself and what I know I want to accomplish this year and examine why my best intentions in previous years always seemed to drift into trouble.
I am not going to speak on how this affects people in a general sense, I don’t have the qualifications for that, so everything that I talk about in this post refers to me personally. Looking at my past, you don’t even have to go that far back to see good ideas and habits get dropped – perfect example: 52 in 52. Not managing to stick with this actually upset me quite a bit. It’s an idea that I was/am really excited about. I was pleased with how things were going, but a story a week ended up just being too much. To be fair, the things I gave it up for; Fun Size Horror and all the shooting we were doing; were absolutely worth it, but it still stings.
I won’t lie, my gym membership has been pretty useless for a while now too. I just don’t make the time for it. I should (who shouldn’t?) especially since I spend so many hours in a chair, but my discipline is bad when it comes to the gym. And eating better. I still eat like I’m in college. Rene has made some noble in-roads and had some effect, but I still love me some cheeseburgers.
So how does it come to this? What gets in my way to keep me from achieving the desired goals? Goals that pretty easy to achieve in a practical aspect when it comes down to it:
- Rene is willing and able to prepare better food for me.
- I have the gym membership – it’s even close by.
- The work that I do to earn money is both varied and flexible so I can make the time to do the things I want to do.
- I have an amazing network of friends and collaborators who are willing to help me achieve what I want.
These are not small resources. But then I take an honest look at what gets in the way:
- Feeling like there is a lack of time.
- Getting distracted by the “shiny things.”
- Trepidation at trying something I have no experience with.
- Lack of funds.
Most of these I can get past. Lack of time usually translates into lack of rest. Instead of doing the things I’d like to do when I’ve completed what I have to do I fall down an internet rabbit hole of YouTube videos and random Wikipedia research because my brain is tired. A quick nap is usually the best fix for this or turning in early if I can manage it. Distractions are tougher, but that’s what this year is about fixing. For example, I should have completed this post hours ago, but I got distracted by an episode of “This Week Tonight” and ended up marathoning about ten episodes. Avoiding distractions is going to take a little practice. Trepidation of trying something I have no experience with, more commonly known as “fear of the unknown” or “resistance” by Steven Pressfield in his book The War of Art (which I highly recommend for everyone and have a link for at the bottom of this post) is something that I prefer to face head-on. I find that once you realize that everyone has to do something a first time it’s actually just a matter of girding yourself up and charging forward. The War of Art suggests a lot of great ways to achieve this. I can’t recommend it enough.
Lack of funds – this is the big one. Money is such a sensitive thing. There’s a certain amount of investment that you need to make into anything you do, that’s just an economic reality, but I hate parting with any funds unless I can “see” the return or a way to recoup. This only makes me pinch pennies more when those envisioned returns don’t show up. If I had unlimited funds (c’mon lottery!) or a benefactor (c’mon mysterious uncle who won the lottery!) I would probably feel differently about this but, put on news announcer voice in these trying economic times, it’s a tough thing for me to get past.
Putting all of these things down on “paper” makes them feel manageable. Putting them out in public makes me want to take ownership of them. Knowing that this makes me vulnerable to scrutiny makes me want to be responsible. Sometimes it takes the possibility of looking like an idiot to motivate you.
…Of course you can always end up looking like an idiot anyway, but if I let that stop me I wouldn’t have had a career.
How are you doing this far into the new year? Let’s talk in the comments.
See you next time.
Being a working actor can be tough. You willingly jump into a world where only a very small percentage of people in your field know where their next paycheck is coming from. It is a world where you constantly put your talent on display and are regularly told “no.” Those without thick skins are harried by doubt and even those who have the mental fortitude have moments where they wonder if it’s all worth it.